“My creative side from the audiovisual world entwined with my control-freak side from the project management world has spun me into an experiential designer who can’t wait to tell your story.”
Who are we?
Silvia Roa Madan: Bridging the gap between imagination and metrics.
Upon graduating college, Silvia was fortunate to have been found by her passion—storytelling. She fell into an apprenticeship that would soon catapult her into a career producing and directing TV-show content and commercials.
Later, she started a branded experiences company and noticed she got a similar rush when driven to provide results.
With a steadfast career that reflects several years in delivering narratives for scripted TV series and commercial productions, Silvia has experience with global and domestic B2C and B2B brands, such as:
Fujifilm
New York Stock Exchange
Unilever
Telefuturo
...to name a few.
Bringing an accomplished background that compounds her ability to conceive, create, and manage high-profile projects, she does this with a sense of purpose and record of achievement. She's a renaissance professional who continues to push the creative envelope while meeting the demands of workflow and people management requirements.
Sensorial is the culmination of 17 years of having proven her ability to cut through red tape and confusion by providing clarity and direction with a combination of intellect, artistry, and brand-savviness.